Author: Pilar García

  • How to improve the conversion of SEM campaigns

    How to improve the conversion of SEM campaigns

    In this article, we want to emphasize the importance of page load speed to improve the conversion of SEM campaigns: why it is vital, what you can do and what your hosting provider should do. An SEM campaign (Search Engine Marketing) is the set of strategies, techniques, and tools used by companies via paid advertising […]

  • WordCamp Irun 2022. WordCamps are back

    WordCamp Irun 2022. WordCamps are back

    The face-to-face WordCamps have finally returned to Spain. The space for knowledge exchange, learning and growth of the WordPress Community took pace during the past weekend, May 21-22 in Irun.

  • Will inequality in gender in the IT sector grow?

    Will inequality in gender in the IT sector grow?

    If women inequality faced difficult times in IT companies before 2019, the Pandemic has broadened the gender gap even more for women working in Technological companies. A the heart of it, we find the low interest of the system in directing young female students to technical or science careers.

  • Is My Web Hosting Company Eco-friendly?

    Is My Web Hosting Company Eco-friendly?

    How sustainable is the internet that we use, or more particularly, how environmentally sustainable is my web hosting company? Before answering this question, let’s look at the situation in the IT sector when it comes to efficient energy use.